Most companies still treat business development as “sales with a suit.” Those that don’t quietly build the systems everyone else ends up copying. Extremely important in AI Age.
Hey, great read as always. That McKinsey quote about "designing demand and capturing it" realy hits different, it's such a clever way to frame the strategic problem. It makes total sense why companies struggle when those roles are blurred, it's like mixing up your data input and your model training phase.
Great comment — here’s a bite-sized add-on to spark more thought: When we blur ‘designing demand’ (creating the need) and ‘capturing demand’ (fulfilling it), we’re effectively asking the model to train on its own output — no new data, no fresh insights. That’s where growth stalls.
Hey, great read as always. That McKinsey quote about "designing demand and capturing it" realy hits different, it's such a clever way to frame the strategic problem. It makes total sense why companies struggle when those roles are blurred, it's like mixing up your data input and your model training phase.
Great comment — here’s a bite-sized add-on to spark more thought: When we blur ‘designing demand’ (creating the need) and ‘capturing demand’ (fulfilling it), we’re effectively asking the model to train on its own output — no new data, no fresh insights. That’s where growth stalls.